ShukhiLife is a fast-growing Bangladeshi health & wellness eCommerce brand offering natural supplements and wellness essentials. The brand needed accurate tracking for revenue, conversions, and user engagement to scale performance marketing efficiently.
ShukhiLife was experiencing rapid sales growth but lacked accurate Enhanced eCommerce tracking and consistent conversion data. Their Google Ads campaigns had no reliable purchase attribution, and GA4 event measurement was incomplete.
I implemented a fully structured GA4 + GTM + Google Ads ecosystem to track sales, product interactions, funnel behavior, and campaign performance with precision.
- Implement 100% accurate GA4 Enhanced eCommerce tracking
- Track all product & funnel events: view → cart → checkout → purchase
- Enable full Google Ads conversion attribution
- Capture WhatsApp clicks, scroll events & form submissions
- Create a data-driven reporting system for revenue and ROAS
- No enhanced eCommerce event tracking existed
- Purchase event didn’t capture dynamic product data
- Google Ads couldn’t measure actual conversions
- Scroll, WhatsApp, and micro-interactions were untracked
- No unified GTM tracking architecture
- Lack of real-time data for revenue & funnel insights
Designed a full-funnel tracking solution using GTM as the central hub, implementing structured GA4 event groups, integrating Google Ads conversions, and deploying a complete Enhanced eCommerce measurement system.
| Area | Before | After |
|---|---|---|
| Purchase Tracking | Inaccurate / inconsistent | 100% accurate purchase tracking |
| Revenue Attribution | Missing or partial data | Complete product + revenue attribution |
| Google Ads Measurement | No reliable conversion data | Ads now measure real purchase conversions |
| Audience & Retargeting | Limited engagement signals | Better retargeting with scroll & WhatsApp events |
| Decision Making | Guesswork-based | Improved ROAS-driven decision making |
This project transformed ShukhiLife’s tracking system into a fully data-driven measurement ecosystem. With actionable insights, accurate attribution, and complete eCommerce visibility, the brand can now scale confidently with optimized marketing decisions.
