About Me
Conversion tracking that actually reports the truth.
I'm Chamok — a marketing attribution, conversion tracking and server-side tracking specialist with 200+ implementations across lead-gen and ecommerce businesses. I help agencies and business owners build tracking infrastructure accurate enough to make real budget decisions on.
With deep expertise in Google Tag Manager, server-side tagging, CRM integration and advanced analytics, I take on the tracking problems other specialists hand back.
What I Do
Two halves of the same system
Clean measurement on one side, paid media that can actually use that data on the other. Most tracking projects fail because only one half gets built.
Tracking & Data Infrastructure
A structured, scalable and privacy-compliant foundation that delivers accurate data and clean attribution.
- GA4 architecture — event schema, funnels, attribution & BigQuery linking
- Google Ads conversions — client + server, enhanced and offline
- Meta Pixel + CAPI — full-funnel, deduplicated setup
- Server-side tracking — Stape, Cloudflare, Google Cloud
- Ecommerce tracking — Shopify, WooCommerce, Webflow
- Click ID persistence — gclid, fbclid, ttclid, msclkid
- Cross-domain sessions — subdomain and multi-property stitching
- Consent Mode v2 — GDPR / CCPA compliant collection
Google & Meta Ads Enablement
Turning clean tracking data into advertising systems built for optimisation, scaling and profitability.
- Google Ads setup — Search, Display, YouTube & Performance Max
- Meta Ads architecture — funnel-based Facebook & Instagram structure
- Smart bidding support — high-intent events fed to automated bidding
- CAPI optimisation — stronger signals in iOS and privacy-first environments
- Attribution repair — GA4, Ads Manager and CRM reconciled
- Offline conversion sync — CRM leads and revenue back into ad platforms
- API automation — webhooks and backend pipelines
- Looker Studio reporting — dashboards and forecasting
Why Work With Me
I don't just set up tracking
I build complete measurement and advertising foundations — accurate collection and optimisation across GA4, Google Ads, Meta Ads, server-side tracking and CRM, so you can scale on data you trust.
My Working Process
How an engagement actually runs
Every optimisation decision starts with clean, reliable data — so the measurement work always comes before the media work.
Tracking & Measurement Infrastructure
- Discovery & KPI mappingDefine funnels, key events and measurable success metrics.
- Tracking auditIdentify broken tags, duplicate events and data gaps.
- Architecture planningDesign data layers, event schema and attribution logic.
- ImplementationGA4, GTM, Meta Pixel, Google Ads conversions and CAPI.
- Server-side trackingReduce data loss from iOS updates and privacy restrictions.
- Cross-device validationVerify accuracy across browsers and devices.
- Click ID preservationProtect gclid and fbclid, keep attribution intact.
- Debugging & QATag Assistant, DebugView and server log verification.
- Reporting setupGA4, Looker Studio and BigQuery dashboards.
Google & Meta Ads Enablement
- Conversion strategyIdentify high-intent events for smarter ad optimisation.
- Google Ads setupSearch, Display, YouTube and Performance Max readiness.
- Meta Ads setupFunnel-based Facebook and Instagram campaign structure.
- CAPI optimisationStronger signals for iOS and privacy-focused environments.
- Smart bidding supportFeed accurate data into automated bidding systems.
- Attribution alignmentSync GA4, Ads Manager and CRM conversions.
- Offline conversion syncImport CRM leads and revenue back into ad platforms.
- Scaling readinessPrepare systems for retargeting and growth campaigns.
Stack & Coverage
Tools, platforms and who I work with
Tracking tools
Platforms I work on
Industries I support
Automation
Advanced skills
Common starting points
Professional Certification
Credentials
Placeholder tiles — swap in your certificate images at ~800px wide, not the 2560px originals.
Let's find out what your tracking is missing
A free 30-minute audit call — I'll look at your current setup and tell you what's leaking, whether or not we work together.
