Google Search Campaign Case Study for Zouk — Scaling a Vegan Lifestyle Brand With High-Intent Search Strategy
Zouk is a leading Indian vegan lifestyle brand known for its handcrafted bags, wallets, laptop sleeves, and accessories. Growing competition required a more efficient Search strategy to improve conversion efficiency and scale profitably.
Prior to optimization, Zouk faced rising CPCs, unstable conversions, keyword overlap, and excessive dependence on branded search. This resulted in wasted ad spend and limited scalability.
- Reduce CPC
- Increase conversion volume
- Improve CPA stability
- Strengthen high-intent keyword coverage
- Build a scalable Search acquisition structure
- Brand Search
- High-Intent Non-Brand Search
- Competitor Search (limited)
- RLSA-enhanced bidding
- Vegan handbags for women
- Laptop bags India
- Handcrafted bags online
- Office bags for women
- Zouk bags
Brand traffic delivers exceptional conversion rates at lower CPC. Exact match segmentation and optimized ad relevance strengthened blended performance.
- PeTA-certified vegan leather
- Handcrafted in India
- Durable everyday-friendly products
- Fast delivery and seamless returns
- Thousands of verified customer reviews
Remarketing lists were applied as bid adjustments within Search campaigns, boosting conversion likelihood without requiring additional remarketing budgets.
- Total Clicks: 1,170
- Conversions: 137
- Average CPC: ₹5.77
- Total Spend: ₹6,780
- Cost per Conversion: ₹49.49
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Average CPC | ₹10 – ₹12 | ₹5.77 |
| Conversions | Low / inconsistent | 137 |
| Cost per Conversion | ₹80 – ₹120 | ₹49.49 |
| Traffic Quality | Mixed | High-intent refined audience |
The restructured Search strategy helped Zouk reduce CPCs, improve traffic quality, and achieve scalable acquisition with a ₹49 CPA. This serves as a solid foundation for further growth through Shopping and Performance Max.
